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Meta Ads agency for Facebook and Instagram, planned around your goal.
Ragnar Studios sets up and manages Facebook and Instagram campaigns for Indian businesses, from the first objective to creatives, tracking and careful testing. You pay ad spend directly to Meta, and the quote keeps our fee and your ad budget clearly separate.
- Objectives, audiences, creatives and pixel setup done together
- Ad spend paid directly to Meta, never through us
- Honest testing, no promised leads or sales
Why work with a Meta Ads agency instead of boosting posts
Boosting a post from your phone takes ten seconds, but it gives you very little control. You cannot pick a proper objective, exclude existing customers or read results beyond likes. A Meta Ads agency works inside Ads Manager, where audiences, placements, budgets and tracking can be set deliberately. That control is what separates a campaign you can learn from and one that just burns money.
Most small businesses we speak to share the same problem: ads run, a few messages arrive, and nobody knows which creative or audience caused them. Our approach starts with one clear goal, such as WhatsApp enquiries, store visits or purchases, then builds the campaign, tracking and reporting around that single goal, so every change you make later has a reason behind it.
Facebook and Instagram are where many Indian shoppers already scroll daily, which makes Meta Ads useful for local shops, service businesses, coaches, clinics and online stores alike. Still, results depend on your offer, competition, budget, creative quality and website. A good Meta Ads agency says this upfront, and so do we: we manage the work carefully, but nothing is guaranteed.
Ragnar Studios is a full-service digital agency, so ads do not sit in isolation. If your landing page, Shopify store or Google Business Profile needs work, we can discuss that too. We have built 2,000+ websites and Shopify stores, and in our experience many ad problems turn out to be page problems that a clearer layout, faster loading and a simpler enquiry form can help with.
What you get with our Meta Ads management
Each campaign is scoped to your goal, with these parts planned and handled together.
Objective and campaign structure
We choose the objective that matches your real goal, whether that is messages, leads, traffic, catalogue sales or purchases. Then we organise campaigns and ad sets so budgets stay clean and results are easy to read. A confused structure is the most common reason small accounts cannot learn what is working.
Audience planning
We build audiences from your customer type, location, interests and any existing customer lists you can share. We also plan exclusions so you are not paying to show ads to people who already bought. Broad and narrow audiences are tested side by side, because the right choice differs from business to business.
Ad creatives and copy
We design static images, carousels and short reel-style videos in the sizes Facebook and Instagram placements need, with clear headlines and a single call to action. Copy can be written in English, Hindi or your regional language, depending on who you want to reach and how they speak.
Meta pixel and conversion tracking
We set up the Meta pixel and the events that matter to you, such as view content, add to cart, purchase or lead form submission. Tracking is checked before spend begins, because campaigns without working events cannot optimise properly and you cannot tell later which ads actually produced results.
Testing and optimisation
We run controlled tests on creatives, hooks, audiences and placements instead of changing everything at once. Underperforming ads are paused with a reason, and promising ones are kept running. We also watch frequency and cost trends, so creative fatigue is spotted before it quietly drains your budget.
Clear reporting
You receive plain-language updates covering spend, reach, clicks, enquiries or purchases, and what we plan to change next. We avoid vanity numbers where we can. If something is not working, we say so and explain the next test, rather than hiding it behind a long dashboard screenshot.
Who a Meta Ads agency is for
These are common situations where Facebook and Instagram advertising makes sense.
Online stores and Shopify shops
If you sell products online, Meta Ads can show them to people who are likely to browse, add to cart or buy. We set up catalogue-style creatives, product sets and retargeting for visitors who left without ordering. Store pages, pricing and delivery details matter as much as the ads themselves.
Local shops and service businesses
Salons, clinics, gyms, coaching centres, restaurants and repair services can target people within a set radius of their location. Campaigns can drive calls, directions or WhatsApp chats. We keep the offer simple and local, because a clear nearby promise usually reads better than a generic brand message.
Lead generation for coaches and consultants
Consultants, trainers and agencies often need enquiries rather than sales. We can use Meta lead forms or a landing page with a short enquiry form. We also discuss lead quality with you, because cheap, low-intent leads waste your sales team's time more than they help.
Dropshipping store owners
If you are starting a dropshipping business, Meta Ads is one marketing route among others, alongside free organic promotion. We help you decide if paid ads suit your product and budget. Whether this works depends on product, market, budget and effort, and nothing about it is guaranteed.
Brands launching a new product
A new product needs people to notice it first. We plan a launch sequence that starts with awareness creatives, then moves to retargeting people who watched or clicked. This staged approach lets you learn what the market responds to before committing a larger share of your budget.
Businesses with an old, unmanaged account
Some owners already run ads but cannot explain the results. We review the account structure, audiences, pixel events and creatives, then recommend what to keep, fix or restart. Sometimes the answer is a cleaner setup, and sometimes it is a stronger offer or a better landing page.
How our Meta Ads agency builds and runs a campaign
The process is simple, and you stay informed at each step.
1. Discovery and goal setting
We start with a conversation on WhatsApp, phone or email about your business, offer, customers, location and past ad experience. From that we agree one primary goal, a monthly ad budget and what success would realistically look like, without making promises about numbers that nobody can fairly guarantee.
2. Account and tracking setup
We review or create your Business Manager, ad account, Facebook page and Instagram profile access. Then we install the pixel and conversion events on your website or store, and check they fire correctly. Payment for ad spend is added by you directly inside your own Meta account.
3. Creative production
We prepare ad images, carousels or short videos along with headlines and copy. You approve the creatives before anything goes live. If you already have product photos or brand assets, we use them; if not, we can design the creatives, with scope and revisions agreed beforehand.
4. Launch with a test plan
Campaigns go live with a small number of well-defined tests, such as two audiences and three creatives, rather than dozens of random variations. Starting focused means the first results are readable, and decisions in the following weeks are based on evidence instead of guesswork or a gut feeling about which ad looks better.
5. Monitor and optimise
After launch we watch delivery, cost trends, frequency and the quality of enquiries or orders. Budgets are moved toward what performs and away from what does not, in measured steps. Scaling is done carefully, since sudden large budget jumps can disturb delivery and waste spend.
6. Report, review and next steps
We send regular reports in plain language and hold a review to discuss what was learned, which creatives to refresh and whether the budget should change. You can continue with us or adjust the scope, and the details of what you can take away, such as tracking setup and creatives, are agreed in writing at the start.
How we take your Meta Ads brief
This is exactly how an enquiry becomes a project.
Share your goal
Fill in the form or message us on WhatsApp with your page, shop or website link, what you sell and what you want ads to achieve.
We review and ask questions
We look at your page or store, your offer and any past ads, then ask a few questions about customers, location and budget.
Custom quote and plan
You receive a quote for our fee plus a suggested ad budget and test plan. Ad spend is paid directly to Meta, separate from our fee.
Setup, launch and reports
After you approve, we set up tracking, prepare creatives for your approval, launch the campaigns and send regular plain-language reports.
Meta Ads agency pricing, timeline and what affects cost
Ragnar Studios has no fixed price list for Meta Ads management; each project is a custom quote.
Two separate costs
Meta Ads costs have two parts. Ad spend is the money delivered to Facebook and Instagram, and you pay it directly to Meta from your own account. Agency fees are for planning, creatives, setup and management. Keeping them separate means you always see exactly what reaches the ad platform.
How our management fee is quoted
Management fees depend on scope: number of campaigns, creatives needed, reporting depth and how often we optimise. We share a quote after understanding your requirements. For clients on our Shopify dropshipping plans, ad management is offered at 10% of monthly ad spend, with ₹200 per day a recommended starting budget.
What drives the budget you need
The right ad budget depends on your product price, margin, competition, audience size and goal. A low-priced local service may start small, while an expensive product or a crowded market usually needs more room to test. We help you choose a sensible starting figure rather than the highest one.
Creative work changes the scope
If you already have strong photos and videos, setup is lighter. If we must design many static ads, carousels and reels, the scope grows. Revisions, languages and the number of ad formats also affect the fee. We list these clearly in the quote so nothing appears later as a surprise.
Timeline expectations
We do not promise fixed timelines, because setup depends on how quickly you share access, assets and approvals, and how complete your tracking already is. Early weeks are usually for learning, so judging a campaign too quickly can be misleading. We discuss a realistic plan with you during the quote.
What we do not promise
No Meta Ads agency can honestly guarantee leads, sales or returns, because results depend on competition, budget, offer, website quality and time. We promise careful setup, clear tracking, honest reporting and steady testing. If a page or offer is holding performance back, we tell you directly.
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Guides and checklists that go with this service.
What does a Meta Ads agency do?
A Meta Ads agency plans and runs paid campaigns on Facebook and Instagram. That includes choosing objectives, building audiences, designing ad creatives, installing the Meta pixel, launching tests, optimising budgets and reporting results. At Ragnar Studios, the work is scoped to your goal, and the ad account is set up in your own Meta account wherever possible.
How much does a Meta Ads agency cost in India?
Ragnar Studios gives a custom quote after understanding your requirements, because the fee depends on campaigns, creatives, reporting and optimisation. Ad spend is separate and paid directly to Meta. Indicative market ranges in India vary widely, so treat any figure as a rough guide. For our Shopify dropshipping plan clients, management is 10% of monthly ad spend.
How much should I spend daily on Facebook and Instagram ads?
It depends on your product price, margin, competition and goal. Many small businesses begin with a modest daily budget and raise it only after tracking confirms what works. For our Shopify dropshipping clients we recommend about ₹200 per day. For other businesses we suggest a starting figure after reviewing your offer and market.
Will Meta Ads guarantee leads or sales?
No. Nobody can honestly guarantee leads, sales or returns, because results depend on your offer, competition, budget, creative quality, website and time. We focus on what we can control: careful setup, working tracking, clear creatives, steady testing and honest reports so you can decide each month whether to continue, change or stop.
Do you charge ad spend or does it go to Meta?
Ad spend is paid directly to Meta from your own ad account and payment method. It never passes through Ragnar Studios. Our agency fee covers planning, creatives, setup and management only. This keeps the money trail clear, and you can see spend in your Ads Manager at any time.
Facebook ads or Instagram ads: which is better for my business?
Both run through Meta Ads Manager, and campaigns can show on either or both. The better placement depends on where your customers spend time and what your creative looks like. We usually test placements together at first, then keep the ones that bring better quality results for your goal.
Do I need a website before running Meta Ads?
Not always. Ads can send people to WhatsApp, a lead form or an Instagram profile. But for online sales or detailed services, a fast, mobile-friendly website or Shopify store helps a lot, and poor pages waste ad spend. Ragnar Studios can build or improve your site alongside the ad campaign.
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