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Email and WhatsApp marketing, that reaches customers who said yes.
Ragnar Studios plans, writes and sets up email and WhatsApp campaigns for Indian businesses, using only contacts who have agreed to hear from you. Tell us your goal and we share a quote after understanding your requirements.
- Consent-based lists with a clear opt-out
- Templates, campaigns and simple automation
- Scoped per project, quoted after a short brief
Why email and WhatsApp marketing still works for Indian businesses
Most Indian customers check WhatsApp many times a day, and an email address is still needed for almost every online purchase, bank form and app sign-up. That makes email and WhatsApp marketing a practical pair: WhatsApp for quick, personal nudges, and email for longer updates, invoices, newsletters and offers. Both reach people you already know, without paying for every single view the way ads do.
The catch is permission. A customer who gave you their number at the counter or ticked a box on your website expects relevant messages, not a flood. Spammy broadcasts get blocked, reported and ignored, and they can put your WhatsApp Business number or email domain at risk. We build every campaign around consent, a clear opt-out and a sensible sending rhythm, so your list stays healthy.
Another reason it works is cost control. Unlike a sale that depends on ad bidding, a message to your own list is a repeat touchpoint with someone who already knows your brand. Festival offers, restock alerts, appointment reminders, order updates and review requests all fit naturally. Results still depend on your offer, list quality and timing, and nothing here is guaranteed.
Many small businesses already have the raw material: an Excel sheet of customers, a phone full of WhatsApp chats, a Shopify or WordPress store collecting emails. What is missing is structure, which means clean lists, tidy templates, a calendar and a few automatic messages. For email and WhatsApp marketing, Ragnar Studios sets that up and explains it in plain language, so you can run it yourself or ask us about ongoing help.
What you get
Each project is scoped to your list, goal and tools, and these are the parts of email and WhatsApp marketing we usually cover.
List cleanup and consent setup
We review the contacts you already have, remove duplicates and obvious errors, and separate people who opted in from those who did not. Then we add proper sign-up points, such as a website form, a checkout tick box or a QR code at your shop, so every new contact joins with clear permission and a record of how they joined.
Email newsletter and campaign design
We design mobile-friendly email templates in your brand colours and fonts, with a clear headline, one main button and readable text. You get layouts for offers, announcements, product launches and monthly newsletters. Most customers open email on a phone, so we keep images light and the message short enough to understand in a few seconds.
WhatsApp Business setup and catalogue
We help set up your WhatsApp Business profile with business hours, address, greeting message, quick replies and a product or service catalogue. Labels help you sort leads from repeat buyers. This gives customers a tidy first impression and saves you from typing the same answers all day, before any broadcast campaign begins.
Message templates and copywriting
We write the actual messages: subject lines, email body copy, WhatsApp broadcasts and reply scripts, in English, Hindi or the regional language your customers use. Each template has one goal, such as booking, reorder or review. Copy stays honest and specific, with no fake urgency or exaggerated claims that make people unsubscribe.
Campaign calendar
We plan a simple calendar around your business, covering festival seasons, sale dates, product launches and quiet months. It decides what goes by email, what goes by WhatsApp and how often. A realistic rhythm, often one or two useful messages a month to begin with, protects your list better than a burst of daily forwards.
Reports you can read
After campaigns go out, we share a plain summary of what was sent, opens or delivery where the platform provides them, clicks, replies, unsubscribes and what we suggest changing next. We do not promise sales numbers. The report simply helps you decide which messages to repeat, rewrite or stop sending.
Who email and WhatsApp marketing is for
It suits businesses that already have customers or enquiries to stay in touch with.
Online stores and Shopify sellers
If customers buy from your store, you can welcome new subscribers, remind people about carts left behind, announce restocks and ask for reviews after delivery. Email handles longer product stories and receipts, while WhatsApp suits quick order updates. We connect these messages to your store tools where the platform allows it, as scoped in your quote.
Local shops, clinics and salons
Businesses that depend on repeat visits can use WhatsApp for appointment reminders, new service announcements and festival greetings to regular customers. A saved list of people who agreed to hear from you often beats random walk-in luck. We keep messages short, local and respectful, with an easy way to stop receiving them.
Coaching classes and training institutes
Tutors and institutes can share batch timings, fee reminders, demo class invites, results and study material updates with students and parents who opted in. Email suits PDFs and newsletters, while a WhatsApp broadcast reaches parents quickly. We help structure groups and lists so the right message goes to the right batch.
B2B suppliers and service firms
Manufacturers, traders, agencies and consultants often rely on a small set of repeat buyers. A monthly email with new products, price updates or case notes keeps you visible, while WhatsApp handles quick quotations and follow-ups. We write in a professional tone and keep contact data organised so your sales team can find it.
Restaurants, cafes and event venues
Food and event businesses can tell opted-in guests about new menus, weekend specials, booking slots and private event enquiries. WhatsApp works well for table or slot confirmations, while email suits event newsletters. We design simple templates so staff can update offers quickly without rebuilding the whole message each time.
Startups and app businesses
A new product needs onboarding messages, launch announcements and feedback requests. Email can carry a short welcome series and release notes, while WhatsApp can support early users who want quick help. We keep the flow light and consent-based, and align it with your website or app so messages match what users actually see.
How we plan and run your email and WhatsApp marketing
A clear order of work keeps the project tidy, from first brief to live campaign.
Understand your goal and audience
We start with your business type, who you want to reach, whether you want more repeat orders, bookings, enquiries or reviews, and which tools you use today. This short conversation shapes everything else. A clear goal also helps us avoid building complicated flows you do not need.
Audit the list and the consent trail
Next we check how your contacts were collected. Contacts who joined through your website, shop or an enquiry form are treated differently from numbers bought or copied from directories, which we do not use. If consent is unclear, we suggest a polite re-permission message before anything else goes out.
Pick the right tools
We recommend tools that fit your size and budget rather than the most expensive option. That could be a standard email platform, the free WhatsApp Business app for small lists, or the official WhatsApp Business Platform for larger and automated sending. Subscriptions and message charges go directly to those providers and are separate from our fees.
Build templates and automations
We create the email templates, WhatsApp message drafts and any simple automation, such as a welcome message, a post-purchase thank you or a reminder before an appointment. We test links, buttons, spelling and how the layout looks on small phones. WhatsApp templates are submitted for approval where the platform requires it.
Send a small test first
Before a full send, we message a small internal or friendly group to check delivery, links and formatting. We confirm that the opt-out works and that replies reach the right person. Catching a broken button or a wrong price in a test is far cheaper than fixing it after thousands of people see it.
Launch, review and improve
We schedule the campaign, watch early results and note replies and unsubscribes. Then we share what we learned and what to adjust in the next round, such as timing, subject lines or offer. You can run the next campaigns yourself using the templates, or ask us about continuing as a separate scope agreed in writing.
How we take your email and WhatsApp marketing brief
This is exactly how an enquiry becomes a project.
Share your brief
Fill in the short form or message us on WhatsApp with your business type, list size, channel and goal.
We review your setup
We check how your contacts were collected and which tools you use now, then ask any missing questions.
Quote and plan
You receive a custom quote with the templates, campaigns and automation we propose, plus what platform fees to expect separately.
Build, test and hand over
We create and test the messages, launch the first campaign, and share a plain report and the templates for your future use.
Pricing, timeline and what affects cost
There is no fixed Ragnar price list for email and WhatsApp marketing, so we give a custom quote after understanding your requirements.
Custom quote, no fixed packages
Because every list, goal and tool set is different, we quote each project after a short brief on WhatsApp, phone or email. A single newsletter template costs very differently from a full set of welcome, cart and reminder messages. The scope is agreed in writing before work starts, so you know what is and is not included.
Number of templates and campaigns
The main driver of effort is how much we create: how many email layouts, WhatsApp templates, languages and campaign rounds you need. A starter project with one newsletter design and a few messages is lighter than a full year of calendar-led campaigns. We list the deliverables clearly so you can pick a size that fits.
Automation and integrations
Simple scheduled sends are straightforward. Connecting your store, website forms, booking system or CRM so messages trigger automatically takes more setup and testing. Each integration depends on what your tools allow, and some need paid plans or API access from the provider. We check feasibility early and tell you if something is not practical.
Platform and message fees are separate
Email platforms charge by list size or send volume, and the official WhatsApp Business Platform charges for certain message types, set by Meta and your provider. You pay those costs directly to the platform. Our fee covers planning, design, writing and setup. We help you estimate platform costs, but the final bill comes from them.
Timeline depends on scope
We do not promise fixed delivery days. A basic template set with a cleaned list can move quickly, while integrations, WhatsApp template approvals and multi-language copy take longer. Delays often come from missing inputs such as logos, offer details or list files, so sharing them early helps. We give a realistic timeline with your quote.
No promised results from email and WhatsApp marketing
We cannot guarantee opens, replies, sales or return on investment from email and WhatsApp marketing. Outcomes depend on your offer, list quality, message relevance, timing and how well customers know your brand. What we aim for is careful setup, honest copy, consent-based sending and clear reporting, so you can make informed decisions about what to repeat.
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Guides and checklists that go with this service.
What is email and WhatsApp marketing?
It is sending promotional and helpful messages to people who agreed to receive them, using email newsletters and WhatsApp Business. Examples include offers, order updates, appointment reminders and restock alerts. Email suits longer content, while WhatsApp suits short, quick messages. The key is permission, relevance and a simple way to opt out at any time.
Is email and WhatsApp marketing legal in India?
You should only message people who have opted in, and give them an easy way to stop. WhatsApp also has its own business policies, and breaking them can get your number restricted. Rules and platform policies change, so we follow current platform guidance and consent practice, but we are not a law firm. Ask a legal adviser about your specific case.
Can you send messages to a list I bought?
No. We do not use purchased, scraped or copied contact lists. People who never agreed to hear from you tend to ignore, report or block messages, which can damage your sender reputation and your WhatsApp number. We help you grow a proper opt-in list through forms, checkout, QR codes and customer conversations.
Should I choose email or WhatsApp?
It depends on your customers and goal. WhatsApp usually gets attention quickly and suits reminders and short offers, while email is better for newsletters, receipts, PDFs and longer stories. Many businesses use both, with WhatsApp for urgency and email for detail. We suggest a mix after understanding your audience and the tools you already use.
What is the difference between the WhatsApp Business app and the API?
The WhatsApp Business app is free and works well for small lists, catalogues, quick replies and labels, but broadcasts have limits. The official Business Platform, often called the API, suits larger or automated messaging and usually comes through a provider with its own charges. We explain which fits your size before you spend anything.
How much does email and WhatsApp marketing cost?
There is no fixed Ragnar price list. We give a custom quote after understanding your list, number of templates, languages, automation and goals. Platform subscriptions and WhatsApp message charges are paid directly to the providers and are separate. Ask us on WhatsApp or by email and we will explain what applies to your project.
Do you guarantee opens, replies or sales?
No. Nobody honestly can. Results depend on your offer, list quality, timing and how relevant the message feels to each customer. We focus on what we control: clean lists, clear copy, tested templates, respectful sending and honest reporting, so you can see what works for your business and improve it over time.
Free quote
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