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Google Ads management, run with clear tracking and a budget you control.
Ragnar Studios sets up and manages Google Ads campaigns for Indian businesses, from keyword research to reporting. Your ad spend goes straight to Google, and our fee is quoted separately after we understand your goal.
- Search, Display and Shopping campaigns explained in plain language
- Conversion tracking so you see calls, enquiries or sales
- Ad spend paid directly to Google, with a budget cap you set
Why businesses hire us for Google Ads management
Many small businesses try Google Ads once, spend a few thousand rupees, get clicks that never turn into calls, and decide it does not work. Usually the problem is not Google. It is loose keywords, a weak landing page or no tracking. Good Google Ads management fixes those basics first, so each rupee of your budget is pointed at people who actually want what you sell.
Ragnar Studios is a full-service digital agency, so the people planning your campaigns can also fix the page those ads land on. That matters because a good ad sent to a slow or confusing page wastes money. We have built 900+ websites and Shopify stores, and we know how a page needs to load, read and convert on a mobile phone in India.
We keep the money side simple and honest. Your ad spend is paid directly to Google from your own ad account, so you always see where it goes. Our management fee is separate and quoted after we understand your goal. We do not promise leads, sales or rankings, because results depend on competition, budget, website quality and time, and we would rather be clear about that from the start.
You also get plain-language communication. We explain terms like quality score, negative keywords and cost per click in words a shop owner or founder can follow, share reports you can actually read, and talk on WhatsApp, phone or email. If a campaign is not working, we tell you what we see and what we want to change, instead of hiding behind jargon.
What you get with our Google Ads management
Every project is scoped around your goal, whether that is phone calls, enquiry forms or online sales.
Account and campaign setup
We create or clean up your Google Ads account, choose the right campaign type for your goal, set locations, languages and schedules, and structure ad groups so related keywords sit together. We prefer the account to be in your name with billing on your own card, so you can see every change we make and every rupee spent.
Keyword research and negatives
We research the phrases your customers really type, including Hindi and regional-language searches where relevant, and group them by intent. We also build a negative keyword list, so you stop paying for clicks from people looking for jobs, free items or something unrelated to what you offer.
Ad copywriting and extensions
We write headlines and descriptions that match what people searched for, and add extensions such as call buttons, location details and extra links where they suit the goal. Several ad versions are tested against each other, so over time the wording that earns more useful clicks is kept.
Landing page guidance
Clicks only help if the page convinces. We review the page your ads send people to and suggest changes to the headline, form, call button and loading speed. If you need a new landing page or a better website, our design and development team can build it for you.
Conversion tracking setup
We set up tracking so Google records the actions you care about, such as call clicks, WhatsApp clicks, form submissions or purchases. Without this, you only see clicks. With it, you can judge which keywords and ads bring real enquiries and which ones just use up budget.
Reports in plain language
You receive regular reports covering spend, clicks, the actions tracked and the changes we made, written so a non-marketer can follow them. We also explain what we plan to try next. The aim is for you to understand your account, not just trust a spreadsheet of numbers.
Who Google Ads management is for
Paid search works best where people already search for a clear need.
Local service businesses
Clinics, coaching classes, repair services, interior designers, lawyers and similar businesses can show ads to people searching in their city or area at the moment they need help. Location targeting and call extensions help you reach nearby customers instead of paying for clicks from places you cannot serve.
Online stores and Shopify sellers
If you sell products online, Shopping and Search campaigns can show your products with image and price when buyers search. We pair this with checking product feeds and store pages. Margins, delivery and competition affect what is possible, so we discuss your numbers openly before you commit to a budget.
Startups launching a new product
A new product often has no brand name yet, so people find it by searching for the problem it solves. Search ads let you test which messages and keywords bring interest quickly, in small budgets, before you invest more in content, apps or wider marketing.
B2B and lead generation
Software vendors, manufacturers, consultants and agencies often win business through enquiries rather than checkout. We build campaigns around high-intent searches, send visitors to a focused enquiry page and track form fills and calls, so you can see which keywords bring conversations worth following up, and which ones only bring time-wasters.
Education and training providers
Institutes, online course sellers and skill-training centres often run on admission seasons and batch dates. Campaigns can be started, paused and adjusted around those windows, with locations and keywords tuned to the courses you actually offer and the students you can actually serve, so your budget is not spread over courses or cities that do not matter to you.
Businesses with an old, unclear account
Maybe you already run ads through a freelancer or a Smart campaign and cannot tell what is happening. We can review the account, check tracking, spot wasted spend such as irrelevant search terms, and tell you honestly whether it is better to fix, restructure or restart, and what each option would involve for your budget.
How we handle Google Ads management, step by step
A simple process, so you always know what stage your campaigns are in.
Goal and budget discussion
We start by asking what you want most: calls, enquiries or sales. We then discuss your products or services, locations, margins and the monthly ad budget you are comfortable with. This conversation decides the campaign type and keeps expectations realistic from day one. We also note any seasons or offers that matter to you.
Research and structure
We study search terms, competitors' ads and your offer, then plan campaigns, ad groups and keyword lists. For stores, we check product data too. You see the plan before anything goes live, so you can correct details like service areas or products you do not want promoted.
Ads and page preparation
We write the ads, prepare extensions and check that the landing page matches the promise in the ad. Where the page needs work, we list the changes or build them. Tracking is tested before launch so that early clicks are measured properly from the first day.
Launch with budget controls
Campaigns go live with daily budget limits you approve, and billing stays in your own Google account. In the first weeks, we watch search terms closely, add negative keywords and pause what wastes money. Early data is limited, so we avoid big decisions on a few clicks.
Ongoing optimisation
Once enough data builds up, we adjust bids, keywords, ad wording, locations and schedules based on tracked actions, not just clicks. We test new ad versions steadily and tell you what changed and why, so your account does not slowly drift or fill up with old, unchecked keywords after launch.
Review and next steps
At regular intervals we go through the report with you, discuss what is working, and decide whether to increase, hold or reduce budget. Sometimes the right answer is improving the website or adding SEO or Meta Ads alongside, and we will say so plainly before you spend more.
How we take your Google Ads brief
This is exactly how an enquiry becomes a project.
Share your goal
Fill the form or message us on WhatsApp with your website, goal, locations and rough monthly ad budget. Tell us if you already have a Google Ads account.
Account and site check
We look at your website, offer and any existing account, then ask a few follow-up questions about your products, customers and margins.
Quote and campaign plan
We share a custom quote for management and a simple plan covering campaign types, keywords and tracking. Ad spend is shown separately as a budget you control.
Launch and report
After you approve, we build, test tracking, launch with your budget limit, and send regular plain-language reports with the changes we make.
Google Ads management pricing, timeline and what affects cost
There are two costs: ad spend paid to Google, and the management fee paid to us.
Ad spend is separate
The money Google charges for clicks is ad spend. You pay it directly to Google through your own account, and it is never part of Ragnar Studios' fee. You set the daily budget and can change or pause it anytime. A larger budget does not by itself guarantee better results.
Our Google Ads management fee
Ragnar Studios does not publish a fixed price list for Google Ads management. We give a custom quote after understanding your goal, number of campaigns, locations, products and reporting needs. Typical market fees in India vary widely, so treat any figure you see online as a rough guide, not a Ragnar quote.
What changes the scope
Scope grows with the number of services or products, cities targeted, campaign types, languages, tracking complexity and reporting frequency. An online store with many products needs more setup than a single-service local business. We list what is included in writing so the quote is easy to compare.
Why results take time
Google needs data to learn, and we need data to improve. The first weeks are mostly about collecting search terms and fixing waste. Results depend on competition, your budget, website quality and your offer, so nobody can honestly promise leads, sales or a return in advance.
Timeline to go live
We do not promise a fixed launch date, because it depends on how fast you share access and details, whether your landing page and tracking are ready, and how many campaigns are involved. Once we know your scope, we tell you a realistic plan before work starts.
Landing page and tracking costs
If your website needs a new landing page, speed fixes or tracking installation, that is separate design and development work, quoted by scope. We tell you upfront whether it is needed. Sending paid traffic to a weak page is one of the most common ways budgets get wasted.
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Guides and checklists that go with this service.
What is Google Ads management?
Google Ads management is the ongoing work of planning, launching and improving your paid campaigns on Google. It covers keyword research, ad writing, targeting, budget control, conversion tracking and reporting. The agency works inside your ad account, while the ad spend itself is paid by you directly to Google.
How much does Google Ads management cost in India?
It depends on scope. Ragnar Studios gives a custom quote after understanding your goal, locations, products and reporting needs. Market fees in India vary widely, so use any online figure only as a rough guide. Your ad spend is separate and goes directly to Google.
Is the ad budget included in your fee?
No. Ad spend is what Google charges for clicks, and you pay it directly to Google from your own account. Our management fee covers the work we do. We help you choose a daily budget you are comfortable with, and you can change or pause it whenever you like.
Will Google Ads give me leads or sales?
We cannot promise leads, sales or any return. Results depend on competition, your budget, website quality, your offer and time. What we can do is set up clear tracking, reduce wasted clicks and report honestly, so you can judge performance using real numbers.
What is the difference between SEO and Google Ads?
SEO works on earning unpaid positions in search results over time, while Google Ads pays for clicks and can start showing quickly once approved. Ads stop when the budget stops. Many businesses use both. We can advise which fits your goal and budget first.
Which campaign types does Google Ads management cover?
We work with Search, Display, Shopping and Google's automated Performance-style campaigns, depending on your goal. Search suits people actively looking for a service, Shopping suits product sellers, and Display suits awareness or remarketing. We explain the trade-offs before recommending one.
Do I own the Google Ads account?
Ideally yes. We prefer to work inside an account in your name, with billing on your own payment method, so you always see spend and history. If you already have an account run by someone else, tell us and we will explain how access and handover would work for your project.
Free quote
Tell us about your Google Ads needs
Fill this short form and send it on WhatsApp. We reply with questions or a quote. Nothing is charged on the website.
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