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Website SEO audit in India, so you know what to fix first.
Ragnar Studios checks your site for technical, on-page, content and local SEO problems and gives you a prioritised report in plain language. We then walk you through it on a call, and you decide whether to fix it yourself or ask us.
- Technical, on-page, content and local checks
- Prioritised report in plain language
- Walkthrough call, implementation optional
- WhatsApp-firstTalk to us directly
- Custom quoteAfter your brief
- Fixed prices5-page site and Shopify plans
- 900+ websites and Shopify storesBuilt by the studio
Why a website SEO audit in India comes before any SEO spend
A website SEO audit in India is a structured check of why your site may not be showing up well on Google, and what to fix first. Many owners pay for a redesign, new content or ads before anyone has looked at the basics: whether Google can crawl the pages, whether the right pages are indexed, and whether the site loads properly on a mid-range phone. An audit answers these questions with evidence.
Our audit covers four areas. Technical SEO looks at crawling, indexing, the sitemap, robots rules, speed and mobile usability. On-page SEO reviews titles, descriptions, headings, internal links and schema markup. Content SEO checks for duplicate or thin pages and whether pages match what people actually search for. Local SEO looks at your Google Business Profile, listings and city-level signals, which matter for shops, clinics and service businesses.
The result is a prioritised report, not a 90-page data dump. Each finding is explained in simple words and marked by how much it matters and how hard it is to fix, so your developer, content writer or our team can act on it. We then walk you through the report on a call. Implementation is optional, and you can take the report to your own team if you prefer.
An audit finds problems and opportunities; it cannot promise rankings or traffic. Results depend on competition, your content, backlinks, website quality and time. What it gives you is an honest picture and a to-do list in order of importance. We have built 900+ websites and Shopify stores, so we know the mistakes small Indian sites commonly make on WordPress, Shopify and custom builds.
What our website SEO audit in India checks
Each area below is reviewed by crawling the site and by checking pages manually, so findings are specific to your URLs.
Crawling and indexing
We check whether search engines can reach your important pages and whether they are actually indexed. We look for pages blocked by mistake, stray noindex tags, redirect chains, broken links and error pages. A page that Google cannot index cannot rank, so this is usually the first thing we confirm.
Sitemap, robots and canonical tags
We review your XML sitemap, your robots.txt file and canonical tags. Typical problems include a sitemap listing deleted pages, robots rules that block product or service folders, and several URL versions of one page competing with each other. We list what to correct and what to leave alone.
Core Web Vitals and mobile experience
Most Indian visitors browse on phones, so we test how your pages load and respond on mobile. We review Core Web Vitals, which are Google's measures of loading, interaction and layout stability, along with heavy images, slow scripts and tap targets that are too small. You get a short list of speed fixes by impact.
Titles, descriptions and headings
We go through page titles, meta descriptions and heading structure across your key pages. We flag missing, duplicated or overlong titles, pages with no clear main heading, and pages that do not mention what the visitor searched for. We also note where wording could be clearer and more inviting to click.
Internal links, schema and duplicate content
We check how your pages link to each other, whether important pages are buried deep in the site, and whether structured data (schema) is present and valid for your business type. We also look for duplicate or near-duplicate pages, such as copied service descriptions or filter URLs on an online store.
Backlinks, Search Console and Analytics
We give a light overview of who links to your site and whether any links look risky or irrelevant. We also check that Google Search Console and Analytics are set up correctly, so you can see real search data. If either is missing or misconfigured, the report explains how to fix it.
Who needs a website SEO audit in India
An audit helps most when something is unclear: why enquiries are low, why a new site is invisible, or where to spend next.
Sites that do not show up on Google
If searching your business name or main service shows nothing from your site, the cause may be indexing, a blocked crawl or a very new domain. The audit separates real faults from normal waiting time, and tells you what is worth fixing now instead of guessing or changing things at random.
After a redesign or migration
Moving to a new design, platform or domain often breaks old URLs, redirects and page titles. We check whether old pages redirect properly, whether anything important was dropped and whether the new site accidentally asks Google to stay away. Catching this early is far easier than repairing it months later.
Businesses with falling enquiries
If visits or enquiries from Google have dropped, the reason could be technical errors, weaker pages, new competitors or seasonal change. An audit looks for faults on your side and points out what else to examine. We do not promise to reverse a drop, only to give you a clear, ordered set of causes to work through.
Owners about to invest in SEO or content
Before hiring an SEO team or commissioning blog articles, it helps to know the foundation is sound. A website SEO audit in India shows whether your budget should go to fixes, new pages or local listings first, and it gives you a neutral document to compare quotes from different agencies.
Local businesses serving a city
Clinics, coaching centres, interior designers, repair services and shops depend on people searching in their area. The local part of the audit reviews your Google Business Profile, name, address and phone consistency, city and service pages, and reviews handling, so you know where local visibility is being lost.
Online stores and large catalogues
Stores on Shopify, WooCommerce or custom platforms often have duplicate product URLs, thin category pages, slow image-heavy templates and unused filters that create thousands of low-value pages. We check how your catalogue is crawled and which page types deserve attention first, then explain the findings in simple terms.
How we run your website SEO audit
The process is simple, and we only ask for view-level access to the tools you already use.
Share your site and goals
You send your website address, platform, city or target market and what you want from the site, such as more calls, form enquiries or product sales. We also ask what SEO work was done before. This keeps the audit focused on your business instead of a generic checklist that fits everyone and no one.
Access to Search Console and Analytics
If you have Google Search Console and Analytics, you can add us with read-only access so we see real queries, indexing messages and traffic patterns. If you do not have them, we say so in the report and show how to set them up. Nobody needs to share a password.
Crawl and manual review
We crawl the site with professional tools and then open key pages ourselves on phone and desktop, because tools miss context. We read the results, discard noise and keep only findings that matter for your site. Every issue in the report is tied to a real page or pattern, not a generic score.
Local and competitor context
For businesses that serve an area, we review your Google Business Profile and local signals. We also look at a few pages that currently rank for your main searches, to understand what searchers seem to expect. This is context for decisions, not a plan to copy competitors or a promise to outrank them.
Prioritised report
You receive a written report with each issue explained simply, why it matters, how to fix it and a priority label. Quick wins are separated from larger jobs, so a developer can start the same day. We avoid jargon, and where a term is needed, we explain it in a line.
Walkthrough call and next steps
We go through the report with you on a call, answer questions and agree what to do first. If you want help, we quote implementation separately after understanding scope. If you prefer to use your own developer or writer, the report is written so they can follow it without needing us.
How we take your audit request
This is exactly how an enquiry becomes a project, step by step.
Send your site details
Fill in the form or message us on WhatsApp with your website address, platform and main goal.
We review and quote
We look at the site, confirm what the audit should cover and share a custom quote with the expected scope.
We audit your site
We crawl and manually review the site, check Search Console and Analytics, and prepare a prioritised report.
Report and walkthrough
You get the report and a call to go through it. Implementation help is optional and quoted separately.
Have these ready for a faster quote
- Your name and WhatsApp number
- Website URL
- Website platform
- Main goal of the audit
- City or target market
- Any SEO work done before?
Website SEO audit pricing, timeline and what affects cost
There is no fixed Ragnar price list for audits. We give a custom quote after we see your site and requirements.
Custom quote after requirements
Pricing depends on the size and type of your site, so we quote after a short conversation and a look at your website. Typical market ranges for audits vary widely and should be treated as a rough guide, not a Ragnar quote. Compare what each audit actually covers, not just the headline amount.
Size and complexity of the site
A ten-page brochure site takes far less time to review than a store with thousands of products or a site with several languages. The number of templates, page types and integrations decides how deep the crawl and manual checks go, and therefore how much effort the audit needs.
Local SEO and multiple locations
A single-city business is quicker to review than one with several branches, each with its own Google Business Profile and landing page. Adding the local review, listings consistency check and city-page review increases scope, so please tell us how many locations you serve in the form.
Report only or with implementation
The audit itself is the report and the walkthrough call. Fixing the issues, such as editing titles, repairing redirects, improving speed or adding schema, is optional work quoted separately. Some owners only need the report; others want us to carry out the highest priority fixes on their site.
Timeline
We do not promise a fixed number of days, because the timeline depends on site size, how quickly you give access and how many questions come up. After we review your details, we share a realistic schedule. Sending Search Console and Analytics access early is the easiest way to speed things up.
What an audit cannot promise
An audit identifies problems and priorities. It does not guarantee rankings, traffic, leads or sales, because these depend on competition, content quality, backlinks, budget and time. Any agency promising a fixed position on Google after an audit should be questioned. We prefer to under-promise and explain clearly.
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Guides and checklists that go with this service.
What is a website SEO audit in India and why do I need one?
It is a structured review of your site's technical health, on-page elements, content and local signals, written as a prioritised list of fixes. You need one when your site is not showing on Google, after a redesign, or before spending on SEO or content, so money goes where it matters.
What is included in your website SEO audit in India?
We check crawling and indexing, sitemap and robots, Core Web Vitals and mobile experience, titles, descriptions, headings, internal links, schema, duplicate content, a backlink overview and your Search Console and Analytics setup. Local SEO is reviewed for businesses serving a city. You get a prioritised report and a walkthrough call.
How much does a website SEO audit cost?
There is no fixed Ragnar price. We give a custom quote after seeing your site, because cost depends on site size, platform, number of locations and how deep the review goes. Market ranges vary widely, so compare what each audit covers rather than only the price.
Will the audit improve my Google rankings?
The audit itself does not change your rankings. It shows what is holding the site back and in what order to fix it. Rankings depend on competition, content, backlinks, website quality and time, so we do not promise positions, traffic or leads from any audit or from fixes that follow.
Do I need to give you my passwords?
No. For Google Search Console and Analytics, you can add us with read-only access, and we never need your hosting or admin passwords for the audit. If you later want us to implement fixes, we agree access and scope in writing before any change is made to your site.
How long does a website SEO audit take?
It depends on site size, the platform and how quickly access is shared, so we do not promise fixed days. A small business site is usually quicker than a large online store. After you submit the form, we share a realistic schedule together with the quote.
Can you fix the issues after the audit?
Yes, if you want. Implementation is optional and quoted separately, for example editing titles, repairing redirects, improving page speed or adding schema. You can also hand the report to your own developer or content writer, because it is written in plain language with clear priorities.
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